KnowledgeWorks needed a marketing partner to build a new website that would better reflect their true value proposition, convert traffic to leads more efficiently and match their new brand. They also needed this website to be aligned with and support a new driven Marketo nurture marketing strategy. Furthermore, they wanted the same partner to enhance and implement their nurture strategy in Marketo.
SOLUTIONS & RESULTS:
KnowledgeWorks selected HyperX as their marketing technology partner because of our unique ability to combine website usability/functionality with Marketo best practices. Our proven methodology and commitment to thorough documentation and quality assurance testing were also at the forefront of their decision.
Over a 6-month project window HyperX and KnowledgeWorks were able to deliver a completely re-architected digital user experience (architecture, design, development, quality assurance, and go-live) which included a fully Marketo integrated corporate website, Marketo all-in-one email templates, and a robust automated nurture marketing system for their key target audience. This non-profit’s diverse internal and external stakeholders are ecstatic about how the project was completed on-time and on-budget while reaching all of their challenging objectives.