AdvancedMD increased sales by 54% with HyperX
AdvancedMD, a leading medical billing and EHR software solution for medical practices, needed an upgrade to their existing lead nurture program, help with automation, and support with their Marketo Engage integration.
With HyperX, AdvancedMD found a medtech marketing partner to run their lead nurture program, leveraging Marketo Engage to deliver automated email management programs. HyperX also provides ongoing consulting and services for their CRM, lead center process, and sales process optimization.
The AdvancedMD demand generation program—run by HyperX—includes paid search, paid social, display retargeting, CPL lead vendor channels and drives over 2,000 qualified medical professional leads per month.
In just one year, HyperX strategies and execution have increased sales by 54%, opportunity-to-sale conversions by 64%, and total sales opportunities by 45%. The eight-year partnership between HyperX and AdvancedMD continues to deliver incredible year-over-year results.
Optimizing the MedTech Demand Generation Engine
Our long-term partnership with AdvancedMD centers on a data-driven approach to Lead Generation. In the highly competitive medical software space, capturing over 2,000 qualified leads per month requires more than just high traffic—it requires precision targeting across paid search, paid social, and display retargeting. By refining their Revenue Operations, HyperX bridged the gap between these top-of-funnel activities and the sales team’s CRM, ensuring that every lead was tracked, scored, and routed with maximum efficiency.
A key driver of the 64% increase in opportunity-to-sale conversions was our overhaul of their Marketing Operations. We leveraged Marketo Engage to build sophisticated, automated Email Marketing nurture tracks that educate medical professionals based on their specific pain points. Additionally, by providing ongoing consulting for their Web Design & Development needs, we ensured that their landing pages were optimized for the unique user behavior of healthcare providers, resulting in a seamless path from initial click to closed-won sale.
