HyperX Delivered a New Digital User Experience for KnowledgeWorks
KnowledgeWorks, a nonprofit leader in education transformation, needed an education marketing partner to build a website that would reflect their true value, convert more traffic, and match new branding. KnowledgeWorks was also looking for a partner to help implement a Marketo Engage nurture strategy and align the new website to the marketing plan.
After searching for a marketing technology partner that had proven their value in website usability/functionality, Marketo Engage best practices, and quality assurance testing, they selected HyperX to rebuild the site.
In just six months, the timeline for their website rebuild, HyperX delivered a completely re-architected digital user experience, including design, development, quality assurance, and go-live support. Updates included an all-in-one email template and a robust automated nurture marketing system built for KnowledgeWorks’ target audience. Marketo was also fully integrated into the new site.
Elevating Education Marketing through Strategic Alignment
The transformation for KnowledgeWorks was driven by a sophisticated approach to Lead Generation within the complex education sector. HyperX didn’t just refresh the visuals; we redesigned the digital experience using Web Design & Development principles that prioritize intuitive navigation for educators and policymakers alike. By aligning their thought leadership content with a high-performance technical framework, we ensured that their mission reached the right stakeholders, turning passive readers into engaged advocates for personalized learning.
A critical component of this success was our focus on Marketing Operations to ensure data integrity across their various outreach efforts. By streamlining how they capture and track interactions, we provided KnowledgeWorks with the visibility needed to optimize their Email Marketing campaigns and nurture long-term relationships. This foundation in Revenue Operations allowed them to move away from fragmented tactics toward a unified, measurable strategy that supports their long-term growth and impact in the education space.
The project was delivered on time and on budget, meeting every challenging objective set forth from the beginning. And the KnowledgeWorks internal and external stakeholders were ecstatic!
