Unishippers Increases New Users by 72% with HyperX
Unishippers needed a franchise marketing partner to re-architect their website and optimize their SEO strategy for higher lead conversion. They were also looking for Marketo Engage support to help them with new nurture programs. The project was big and they needed the right marketing technology partner.
HyperX, in just several months, partnered with Unishippers to design, develop, and launch a new website that applied optimized SEO methodology and conversion best practices. HyperX also fully integrated Unishippers’ Marketo Engage instance with the new site. The results have been incredible!
In less than a year, the Unishippers’ website saw a huge increase in organic traffic. The new site increased new visitors by 72%, saw a 35% reduction in bounce rate, a 65% increase in goal conversions, and a 150% increase in goal completions.
How HyperX Scaled Unishippers’ Digital Presence
The success of the Unishippers project was rooted in a holistic approach to Revenue Operations. By re-architecting their site with a focus on Web Design & Development best practices, we didn’t just make the site look better we built a high-performance engine designed for scalability. This involved technical SEO audits to capture organic demand and a strategic overhaul of their conversion paths. Our team ensured that every touchpoint on the new site was mapped to a specific stage in the buyer’s journey, significantly reducing bounce rates and maximizing the value of every visitor.
Beyond the frontend experience, we bridged the gap between marketing and sales through advanced Marketing Operations. By fully integrating their Marketo Engage instance, we enabled sophisticated Email Marketing nurture programs that kept leads warm and moved them through the funnel automatically. This technical alignment ensured that the 150% increase in goal completions translated directly into high-quality Lead Generation that Unishippers’ franchise owners could act on immediately.
